US Senate passs bill delaying DTV transition

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

US Senate passs bill delaying DTV transition

MUMBAI: The US Senate has passed a bill that would delay the transition of American television

to digital in a bid to give consumers more time to make the switch.

The original date for the changeover was 17 February. However, the Senate has voted to delay the date until 12 June as the move would give consumers the time to obtain $40 vouchers towards the purchase of digital TV converter boxes for analog televisions.

 

The main reason that US President Barack Obama has cited for the quick move to put off the transition is that there are an estimated 6.5 million American homes that are not ready for the transition.

The House of Representatives will vote on the bill now.

 

Meanwhile, cable companies and broadcasters believe that they will incur additional costs if the deadline is extended by another four months as they have already spent millions of dollars preparing consumers for the transition.