MUMBAI: Turner has signed up with streaming platform supplier Vidiator to establish a tailormade video RSS feed for the Nokia Video Center service, embedded inside Nokia‘s N95 and N95 8GB Nseries devices.
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The partnership between Turner and Vidiator enables Nokia device owners across Asia to access CNN video content at the highest quality streaming possible. |
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Turner International Asia Pacific VP of wireless and interactive content development and distribution Ringo Chan said, "We are delighted to work alongside two such respected leaders in their field to deliver this first-class product to consumers. This unique collaboration is particularly exciting as we are the only international news network chosen to be embedded on the handset. The service enables users to experience high-quality CNN news clips including world news, business and entertainment. |
| "With our success on the linear television platform in the region, we are always looking to new platforms to maximise reach and offer audiences additional touch points for our CNN content. Providing CNN news content through mobile allows us to open yet another direct window to our audience, create demand for our linear offering, and at the same time increase our audience by encouraging people to consume content anytime. With Vidiator powering the back-end, viewing experience will be enhanced."
Vidiator CEO Connie Wong says, "This announcement represents a new era of mobile internet video experience by bringing CNN video content into the hands of Nokia‘s new series of multimedia device owners. I am proud of this partnership with industry leader like Turner to stream CNN video content to mobile phone users anytime and anywhere. This collaboration once again validates Vidiator‘s position as the industry leader specialising in streaming of high-quality video and audio content for mobile networks." Vidiator provides mobile solutions built on the Xenon Mobile Multimedia Delivery Platform including Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. One of the huge technology advantages Vidiator brings is its ability to adapt to the mobile radio signal when streaming video over the air by changing the bit and frame rate dynamically. Xenon Offline Encoder facilitates multimedia encoding for mobile devices with its optimised encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed, and is the first mobile TV service platform to have Fast Live Channel Switching with H.264 at QVGA encoding quality. |
