MUMBAI: What’s On India, the recently launched consumer TV guidance channel, is now available on Essel Group’s direct-to-home (DTH) company Dish TV.
What’s on India is on channel no 1000 of the DTH platform.
The channel aids TV viewers by informing and recommending a wide variety of program choices across multiple TV channels round-the clock. It also helps viewers to discover the choicest content hidden in the huge clutter of TV channels.
Says Dish TV COO Salil Kapoor, “Consumer TV Guidance has become a necessity with the number of channels and programs available today. We are delighted to have What’s On India available for Dish TV subscribers. We believe this initiative offers a unique method of TV guidance and convenience in program selection to our viewers and is a value addition for a lot of them who have been waiting for such unique content to be made available to them.”
Internationally, viewers use the TV guide channel to plan their forward appointments with their TV sets. Apart from the information on the now/ next programmes, they watch promos of upcoming/ new programs, behind-the-scenes, interviews and peek into the twists and turns of ongoing shows.
Adds What’s On India founder and CEO Atul Phadnis, “When we started out, our vision was to guide TV viewers in their personalised search for TV content. In this journey, we have experienced an overwhelming demand for a TV guidance Channel. We are pleased to be available on the Dish TV platform.”
Meanwhile in a separate development, the company has appointed former My FM sales head Nilesh Bhanushali as national revenue head.
Bhanushali brings over 15 years of experience in advertising sales to the company. Prior to My FM, he had worked with Sahara’s movie channel Filmy, Dainik Bhaskar and the Indian Express group.
