MUMBAI: Following a multi-agency pitch, IndiaMart.com has appointed the WPP-owned Quasar Media as its new digital agency.

As part of its new mandate, Quasar Media will be responsible for designing IndiaMart‘s digital marketing campaigns, media planning and media buying.

IndiaMart.com founder and CEO Dinesh Agarwal said, "Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively." "Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at internet in a big way to consolidate our leadership position further," adds Agarwal.