To reduce the cost of production, the media house has developed a model in which all steps of filmmaking

run parallel to each other. The new model has helped trim costs considerably and the cost of production is only one-tenth of what it would have been otherwise.

"Instead of following the usual steps of pre-production, production and post-production, we‘re working in a manner where all the steps are integrated. For instance, if all the teams work together from the beginning then the script team will not write a scene that the production team cannot execute. This saves both time and money," says Fable Farm head Biju D.

Said ACK Media CEO Samir Patil, "We have been working on the economics of production for more than a year. The entire production will be done in-house but we may outsource some processes such as the rendering."

On the distribution front, ACK Media is looking to tie-up with studios to distribute the film. While the film will release in approximately 100 3D screens, it will also release in a non-3D version.

Going forward, ACK media is looking to convert some of its other properties into animation films and also produce a live action film.