MUMBAI: Cartoon Network, the kids‘ entertainment channel from the Turner, has launched the virtual playground - Cartoon Network Club.
The club aims to immerse its members in the TV toon world where they can play games, sneak a peek at new shows and collect rewards.
A highlight of the club is its virtual currency - "beans" - that can be redeemed to preview shows, play the latest games, and receive discounts on merchandise. Earning beans can be done through the discovery of hidden codes, entering contests or downloading Cartoon Network games.
Cartoon Network Club (www.CartoonNetworkIndia.com) immerses members in their favorite TV toon world where they can play games, sneak a peek at new shows and collect cool rewards.
Said Turner Entertainment Networks Asia VP - branding & communications Lucien Harrington, "Cartoon Network is about animating kids‘ lives in ways that make sense to them. Cartoon Network Club takes all the comedy and adventure experienced on TV and extends it to other platforms such as the online space, where kids can interact with their favorite characters in a fun and safe environment."
Cartoon Network Club will also let members have a say in what they‘d like to do, play on the site, watch on-air, and members will even have the chance to be Cartoon Network game testers before the official game launch.
Harrington continued, "Knowing kids is part of our DNA and this club will be like the gigantic tree house fort in Codename: Kids Next Door. Kids across Asia Pacific can gather and share their ideas with us to create an even bigger Cartoon Network experience than ever before. We‘re looking forward to further expanding the club soon, to include even more exciting promotions and benefits for kids across a variety of platforms."
Kids who join Cartoon Network Club will get 300 complimentary beans, free avatar creation, two virtual items for their avatar, member-only game, member-only sneak peeks, a birthday bash eCard, a 10 per cent discount at Cartoon Network Shop and special partner discount offers.
