MUMBAI: Cartoon network has launched a full line of Ben 10 ‘back-to-school’ gear.

Featuring Ben Tennyson and his aliens in a range of creative designs, the back-to-school gear contains stationery, school bags, apparel, raincoats and umbrellas.

Launched by Cartoon Network Enterprises, the global licensing and merchandising division of Cartoon Network, the Ben 10 school gear is available at retailers nationwide.

“The new range features some of our best designs and demonstrates yet another way Cartoon Network engages kids by extending the world of Ben 10 from the TV screen to every day life,” said Cartoon Network Enterprises, South Asia director Gaurav Brar.

Buyers of this new range will also be in the running to win the contest, wherein they can meet their superhero Ben Tennyson live in Gurgaon and in Mumbai.

The company said that till 12 June, with the purchase of Ben 10 school gear or toys worth Rs 1000 or more, kids will get free gifts including limited edition of Ben 10 alarm clock and qualify for entry into the fun Ben 10 slogan contest.

Winners of the best slogans will meet their superhero, and will also win a back-to-school hamper.

The prices of bags have been kept between Rs 295 – Rs 1295, while stationary ranges from Rs 25- Rs 599.