MUMBAI: Chutti TV, the kids‘ entertainment channel from the Sun TV Network, has designed a month-long vacation schedule as part of its new programming strategy to celebrate Christmas with its audience.
As part of the new lineup, Chutti TV will air two Hollywood blockbusters that include adventure movie Jumanji and adventure of the small talking mouse, ‘Stuart Little 2‘.
While ‘Stuart Little 2‘ will be screened on 24 December at 5 pm, Jumanji will be aired on 27 December.
As part of its Christmas promotion campaign, Chutti TV has also launched the Bumba ‘Chrisma-Chris-Child‘ contest wherein mothers will participate to gift their children exclusive ‘Bumba‘ merchandize.
Earlier, the channel had come up with the innovative idea of interacting with the kids with a Chutti Santa who would fulfill children‘s wishes. On 1 December, promos were sent on air asking children to send in their wishes.
Said Chutti TV channel head Kavitha Jaubin, "Although we did expect a good turnout of letters through this innovation, the current turnout was least expected and letters are still pouring in. We will definitely fulfill as many wishes as possible. Our promotion and reach has definitely helped us in garnering the generated response."
