MUMBAI: Hyderabad-based DQ Entertainment has signed a broadcast acquisition deal for one of its properties by Noga Communications Ltd., Israel‘s leading independent television producer and broadcaster.
As per the agreement, Noga will hold the rights to broadcast The New Adventures of Peter Pan for the region of Israel utilising multiple channels over a four-year period.
The New Adventures of Peter Pan, is a 26x22 3D stereoscopic animated TV series being produced with a global budget of approximately ?10 million in high-end 3D stereoscopic CGI that is likely to be broadcast by the beginning of 2012.
The series is being produced by DQE and France-based Method Animation in association with France Televisions and ZDF Group, Germany, as co-production partners.
Said DQE chairman and CEO Tapas Chakravarti, "Noga‘s reach in the region is unquestioned and they are the perfect partner to showcase this high quality iconic property. This deal will provide further impetus in monetizing our content across different platforms and verticals in this region. This property has a tremendous brand value and we are confident that the broadcast on Noga‘s channels will provide us the visisbility and reach for the correct target audience for our content."
Noga broadcasts programmes through its channels ‘The Children Channel‘, ‘Channel 8‘ and ‘Logi Channel‘. The company has extensive brand presence within the Israeli market to multifaceted entertainment.
DQE screened the high-definition trailers of The New Adventures of Peter Pan at the recently concluded Mipcom in Cannes that was well received by the audience that included many leading industry and media personnel.
