MUMBAI: This summer, Sonic has a new trickster on the block. On 12 May 2025, JioStar Kids premiered its 15 homegrown IP, Bittu Bahanebaaz-a light-hearted series that follows the creative chaos of 10-year-old Bittu, who can talk his way out of nearly anything.

Set to air daily at 12:30 pm on Sonic and available for streaming on JioHotstar, Bittu Bahanebaaz draws humour from everyday childhood conundrums and celebrates the power of quick wit and wild imagination. The title track, written by the legendary Gulzar, adds poetic flair to the antics.

“At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so”, said JioStar entertainment - head of cluster Alok Jain.

Bittu Bahanebaaz is the latest jewel in JioStar’s expanding content crown. With hits like Motu Patlu, Chikoo aur Bunty, Shiva, Rudra, and Pinaki & Happy, the network continues to lead India’s kids’ genre in both local IP creation and cultural relevance. Its flagship channel Nick has held the number one spot in the category for 11 consecutive years.

To fuel the show’s reach, JioStar has rolled out a multi-platform campaign across TV, digital, social, gaming, and cinema. Kids can also interact with Bittu through an AI-powered chatbot and customised games on the SonicGang website. Mall activations and influencer-led content will further deepen audience engagement.

With this launch, JioStar Kids reinforces its position as India’s premier creator of local children’s content—and with Bittu’s antics now in motion, screen time is about to get a lot more fun.