MUMBAI: In a bid to launch a children‘s channel as part of its triple-play product Neufbox, KidsCo has signed a deal with France‘s SFR.
Programming will initially be in French and the shows that include The Wiggles, The New Adventures of Madeline and Dino Squad will be programmed in French.
In addition there would be series such as Count Duckula, DangerMouse, The BFG and The Wind in the Willows. Such classics will be shown alongside original KidsCo programming, including Boo & Me and Jass Time.
Said KidsCo managing director Paul Robinson, "SFR is an innovative and exciting partner for KidsCo that deepens our reach into Europe. We are really excited about the potential for this relationship to develop and are confident that KidsCo will add significantly to existing viewing choice. We are looking forward to building on this relationship in the future."
KidsCo has also unveiled a new original production, focusing on the work of Malaysia‘s Sepilok orangutan sanctuary. The 12, minute-long features show baby orangutans being bathed, fed and exercised.
The series, Boo‘s Sanctuary, which will be exclusively broadcast on KidsCo, features the real-life inspiration behind KidsCo‘s original animated production Boo & Me.
KidsCo will be showing the features eight times a day over the course of 12 weeks in 65 countries across Africa, Asia, Australia, Europe and the Middle East.
