MUMBAI: Kids entertainment channel Nick will organise a nationwide Play-a-thon on 7 November as part of Let‘s Just Play initiative.

The activity will see Nick hosting a a 10-hour playday in Mumbai, Delhi, Kolkatta, Bangalore and Hyderabad with an aim to spread the message of ‘active play‘ across the country.

The channel has roped in Balika Vadhu‘s Avinash (Jagya) and Avika Gor (Anandi) to support this movement.
 
Says Nick India GM and SVP Nina Elavia Jaipuria, "Both Avinash and Avika have captured the hearts of millions of kids and parents alike and we‘re happy to have them on-board, urging all kids to go out and play on 7 November."

Massive 10 hour Play-a-thons will be organised in outdoor areas of Ambience Malls Delhi, Inorbit Mall Mumbai, City Centre Mall Kolkata, RSI Grounds-Bangalore and Prasad IMAX Grounds-Hyderabad. This will culminate in a grand finale in the evening from 4-9 pm.

Additionally, the channel will go blank from 5-5.30 pm on 7 November thereby encouraging children to go out and play.