MUMBAI: Kids entertainment channel Nick has partnered with Colgate-Palmolive (India) to launch the ‘Dora‘ and ‘SpongeBob‘ toothpaste range.
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Available in two flavours, ‘Strawberry-flavored Dora‘ and ‘Bubble Fruit-flavored SpongeBob‘ are priced at Rs 45 for 80 gms. |
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The toothpastes will be available in all large format retail outlets including Spencer‘s, Big Bazaar and Hypercity. |
Colgate-Palmolive (India) VP marketing Prabha Parameswaran said, "Internationally, Nick and Colgate-Palmolive have successfully launched several products for children, and we are confident of a positive response from the Indian market as well."
Added Viacom 18 VP consumer products Sandeep Dahiya, "We‘re happy to partner with Colgate-Palmolive to launch the Dora and SpongeBob range of toothpastes. With these yummylicious flavours, we‘re confident that brushing will no longer seem like a chore, thus encouraging the healthy habit of rushing teeth at least twice a day."
