MUMBAI: Nick India has partnered with Zapak Games to launch 23 variants of racing cars based on Roary The Racing Car, one of the most popular shows on the channel internationally.
The range includes 8 different types of racing cars including push along vehicles, friction cars with sound, Roary toolbox playset - build your own race track and Roary RC.
Says Viacom18 VP - consumer products Sandeep Dahiya, "We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world."
Says Zapak Games business head Vaibhav Odhekar, "It gives us immense pleasure to partner with Nick to launch Roary in India. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer."
Nick Consumer Products encapsulate diverse products and categories of its properties such as Dora the Explorer, SpongeBob SquarePants, Ninja Hattori amongst others. It is present in over 25 categories and has launched more than 300 SKU‘s since it was started in the year 2006. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings.
