MUMBAI: Walmart is rolling out the "pink" carpet for approximately 365 kids from Boys & Girls Clubs of America at a series of special viewing parties celebrating the national release of Disney‘s The Princess and the Frog.
Little girls will enjoy a fairytale evening that includes making a grand entrance on a pink carpet at the event and donning the latest Disney Princess looks from Walmart.
Private parties and film screenings are taking place in Atlanta, Miami, Charlotte, Tampa, and Birmingham.
A special pre-opening viewing was held in New Orleans, the setting for the movie, on Wednesday. The festivities will also include music from the film, photo opportunities with character cut-outs, and special princess activities. The Princess and the Frog introduces the first new Disney princess in a decade.
"Walmart is happy to provide kids from Boys & Girls Clubs of America with a magical film experience, along with a selection of film merchandise from our stores," said Walmart US division president Rosalind Brewer. "This holiday all families can make their little girls feel like princesses with Walmart‘s affordable product assortment, conveniently located in The Princess and the Frog destinations in most Walmart stores."
Walmart is adding its own holiday magic by offering a wide selection of film-inspired merchandise at affordable prices. All girls can be Princess Tiana with apparel, accessories, books, music, bedding, toys and more, located in The Princess and the Frog destinations in most Walmart stores nationwide and on walmart.com.
From tiaras and tees to royal scepters and sleepwear, Walmart‘s assortment of The Princess and the Frog merchandise is offered $10 or below including:
The Princess and the Frog Tee - $5.00
The Princess and the Frog Cosmetic/Dress-up set - $5.00
The Princess and the Frog Jewelry - $5.00
The Princess and the Frog Girls 3-piece Leggings and Scarf set - $10.00
The Princess and the Frog Soundtrack - $13.88
