MUMBAI:  Media sales maven Ervan Preet Bagga has stepped into the role of national sales head at Goldmines Telefilms – India, marking a dynamic return to the broadcaster where she earlier led the charge as regional sales head for the North.

With over 15 years of experience in revenue strategy, relationship management, digital marketing, and sales leadership, Bagga has carved a niche as one of India’s most agile P&L experts. Her last role as director – SMB sports at Viacom18 saw her scale monetisation across key sports properties, blending strategic partnerships with sharp execution.

Bagga’s previous roles at ByteDance, IN10 Media, iTV Network, Zee Entertainment, and Network18 add depth to her multi-platform expertise—across entertainment, sports, and digital-first media. She is known for her people-centric leadership style, keen market instincts, and a robust track record of unlocking new business.

Back at Goldmines, Bagga’s focus will be on driving national revenues, crafting integrated brand solutions, and future-proofing the sales playbook as the company scales its content ambitions.