MUMBAI: A new global player has entered the content arena. NARaTiV Media, a next-generation distribution, acquisitions and creator funding company, has officially launched—armed with serious financial firepower and a subscriber arsenal topping 100 million+ across YouTube and Meta platforms.

Built on over 25 years of global media and licensing experience, NARaTiV is co-founded by former Zee TV syndication and licensing veteran Manjyot Sandhu, who now leads the company as chief executive officer. The company aims to become the preferred partner for content owners, independent producers and creators looking to scale across borders, platforms and formats.

At its core lies a creator investment fund, designed to turbocharge the growth of new media businesses and digital-first talent. The company’s owned and operated channel portfolio spans multiple languages, with exclusive content representation deals and active buying mandates for major CTV and linear networks.

“We’re building NARaTiV with a bold vision—to unlock true value for creators and content owners worldwide,” said Sandhu. “Financial strength with strategic agility is our edge.”

The company has hit the ground running with operational hubs in Rio, Mexico City, Los Angeles, Sofia, London, Istanbul, Dubai, and New Delhi—signalling a firm focus on global-local synergy.

NARaTiV’s upcoming slate includes a flurry of content deals, platform partnerships, and international licensing moves—marking the start of what could be a narrative shift in creator economy infrastructure.

Further announcements on partnerships, content mandates, and strategic initiatives will follow in the coming weeks.