MUMBAI: Saikat Dutta is putting his foot firmly on the pedal at ABP Network Pvt Ltd, joining as the network revenue head in April 2025 with a burst of fresh energy and an enviable track record in turbocharging ad sales across India’s media landscape.

Dutta, whose career has zipped through some of the country’s biggest networks, will now steer pan-India advertising sales for ABP News, ABP Ananda, ABP Majha and ABP Asmita, besides beefing up digital revenues across connected TV, web, and app platforms.

With 24 years of punching above his weight in advertising sales, Dutta’s resume reads like a greatest hits album: from TV Today (where he drove ad sales for Aaj Tak, Aaj Tak HD, and Good News Today) to a stint as chief operating officer at Patanjali Media, and earlier as a revenue honcho for Sun TV Network’s GEC cluster in the north and east markets.

Before that, he made his mark at India TV, Zee Entertainment Enterprises, Asia TV USA Ltd, Star TV, and ABP Group, helping these media giants rake in crores through innovative and integrated ad solutions.
From selling blockbuster shows to orchestrating strategic alliances, Dutta has consistently delivered standout results.

In his own words, it’s "new role, new energy!" — and with a toolkit spanning strategic planning, B2B sales, key account development, and solution selling, Dutta looks ready to crank up ABP Network’s revenue engine into overdrive.