Mumbai: Making a big impact in the Hindi News space with innovative and differentiated content formats, Times Now Navbharat, has emerged as the fastest growing channel in the Hindi News Category on the back of fastest news, exclusive news breaks and most viewed prime-time shows - News Ki Pathshala and Sawal Public Ka. Surpassing its contemporaries with a wide margin, the channel has registered 115 per cent increase in TVTs in the prime-time band. The channel has also achieved an astounding growth of 90 per cent in its video views on YouTube and Facebook in the last FY23.
Times Now Navbharat group editor, Times Network and editor-in-chief Navika Kumar said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”
Making a mark in the prime-time band with its one-of-a-kind show format, the channel’s 9 pm show News Ki Pathshala has registered a growth in its TVTs with 158 per cent increase, highest in the cohort (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18'22 Vs Wk.13'23, WD 2100-2200hrs). Recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11 per cent market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs). Bringing a paradigm shift in the style of news presentation on Television, ‘News Ki Pathshala’ anchored by Sushant Sinha decodes the news and current affairs with fresh perspectives for its viewers. A huge hit on digital platforms ‘News Ki Pathshala’ is one of the most shared and liked TV news shows on various social media platforms. The show that connects with the masses with an in-depth and easiest explanation of complex issues, with clear facts, garnered 92 Million views on Facebook and 32 Million views on YouTube in March (Source Youtube : Vidooly , Facebook: Crowdtangle).
