MUMBAI: It’s not just about buying bling this Akshaya Tritiya, it's about investing smartly in it! ET Now Swadesh is set to unwrap a glittering feast of insights with its special broadcast ‘Gold Mahakumbh’ on 29 April 2025, from 3:30 pm to 6:30 pm, aiming to make gold and silver investments shine a little brighter for Indian households.

Spearheaded by ET Now and ET Now Swadesh editor-in-chief Nikunj Dalmia, the special programming promises to turn viewers into savvy investors with a line-up of India’s sharpest financial minds, including Vishwamohan Kumar and Kavita Thapliyal as anchors.

The glittering line-up includes key segments such as Golden Call (3:30 pm – 4:00 pm), HDFC AMC MD & CEO Navneet Munot, will break down the ABCs of gold investing covering ETFs, mutual funds, liquidity, taxation, and how to ride the gold wave for long-term returns. In a volatile market, this primer could be worth its weight in, well, gold.

Sone Mein Ab Laakh Take Ki Baat (4:00 pm – 4:30 pm), Industry heavyweights like Chirag Sheth, Amit Goel, Ajay Kedia, Kunal Shah, Kishore Narne, and Nitin Kedia will polish viewers’ understanding of gold pricing, future forecasts, and what domestic and global factors could add or shave off a few carats from their investments.

Golden Shopping (4:30 pm – 5:00 pm), Thinking of buying jewellery? Saiyam Mehra, Ashish Pethe, Rajesh Rokde, and Chetan Thadeshwar will navigate viewers through the dazzling (and often daunting) world of hallmarking (HUID), smart purchasing tips, and consumer rights when buying gold ornaments.

Sunehra Nivesh (5:00 pm – 5:30 pm), Digital gold or a shiny necklace? Physical coins or a sleek ETF? Experts like Sachin Jain and Vikram Dhawan will help demystify gold investment vehicles and arm investors with knowledge about returns, liquidity, and risks.

Jewellery Kaarobaar Mein Chunautiyaan (5:30 pm – 6:00 pm), From metal loans to risk management, Manoj Jha, Sahil Mehra, and Nitin Kedia will spotlight the behind-the-scenes challenges faced by the jewellery trade and what it means for everyday buyers.

Silver Shopping (6:00 pm – 6:30 pm), Because silver isn’t just second-best! Rahul Mehta, Vikram Dhawan, and Ajay Kedia will map emerging opportunities in silver, navigating price volatility, sourcing, and what savvy investors should keep an eye on.

With India’s emotional and financial bond with gold showing no signs of losing its lustre, Gold Mahakumbh comes at the perfect time, blending festive sentiment with sharp market strategy. ET Now Swadesh, true to its mission of bolstering financial literacy, is ensuring that this Akshaya Tritiya, viewers don't just buy gold, they invest wisely in it.

It’s time to sparkle smarter!