MUMBAI: Dust clouds, revving engines, and a fast lane to fandom—Gujarat Trailblazers are gearing up to race ahead in Indian Supercross Racing League (ISRL) Season two with new fuel in the tank. The founding franchise has announced brand tie-ups with La-Pino’z Pizza and Fantopark, signalling corporate momentum as India’s motorsport market races into mainstream marketing territory.

The new sponsors come aboard as ISRL preps for its October-December two0two5 edition, where the Trailblazers hope to build on a strong debut last season. Known for their aggressive riding and fierce finishes, the team has emerged as a fan-favourite in Gujarat, backed by a charismatic leadership core.

The team’s strategic vision comes courtesy of Daan Motorsports and Survi Group MD Dhrumil Patel, who continues to blend regional pride with global racing ambition. “We’ve always believed that Supercross has the potential to become more than a sport, it can be a cultural force”, Patel said. “At Gujarat Trailblazers, we’re not just building a team; we’re building an ecosystem that unites fans, brands, and communities through shared passion and high-octane experiences”.

The broader ISRL ecosystem is also shifting gears. With Hindi cinema icon Salman Khan now the official brand ambassador, the league has entered a new orbit of star power and cross-demographic appeal. According to ISRL co-founder Veer Patel, season two will roll out music acts, curated food zones, and interactive fan parks to elevate the experience into a nationwide carnival.

“From our expanded Fan Park zones to music acts, curated F&B experiences, and interactive engagements, ISRL Season two is poised to deliver an immersive, festival-like atmosphere delivering a 360-degree experience. The partnerships with teams like Gujarat Trailblazers reflect the growing resonance of this model with brands that value emotional connection,” he said.

With over 1.5 crore spectators expected, the ISRL isn’t just burning rubber—it’s attracting boardroom attention. For Gujarat Trailblazers, these deals mark a growing validation of their brand-led motorsport blueprint, one that melds commercial clarity with community engagement.