MUMBAI: Sportz Interactive (SI), the sports technology and fan engagement powerhouse, is deepening its European footprint with a string of new strategic hires across the United Kingdom, France, Spain and Portugal. The move marks a significant leap in the company's bid to digitally transform sports engagement across the continent.

These appointments strengthen SI’s business development and marketing teams as it continues to deliver next-gen digital experiences for fans and commercial partners alike. The new team members bring industry insights and local expertise to support SI’s partnerships with global heavyweights like the International Olympic Committee, Fiba, Formula 1, Disney, and European Athletics.

“We’re thrilled to welcome such exceptional talent to our growing team”, said Sportz Interactive director - head of UK & Europe operations Alex Chamberlen. “Their experience and insights will be instrumental as we continue to deliver transformative digital solutions to leading sports organisations across the region”.

From advanced data platforms to immersive fan experiences, SI’s tech toolkit is powering how sports bodies connect with audiences, expand their global reach, and tap new revenue streams. Its European playbook now gains fresh momentum with on-ground leadership in key markets.

“This marks a significant step forward in our growth journey”, added Sportz Interactive chairman Arvind Iyengar. “These appointments enhance our local expertise and reinforce our position as a trailblazer in digital fan engagement – ensuring we deliver outstanding value to our partners and unforgettable experiences to fans”.

Sportz Interactive’s global expansion continues to gain pace, as it blends technology, sport, and storytelling to redefine the fan experience in stadiums, on screens, and across platforms.