Omens Studios’ preschool heroes go global with fresh content deals

Omens Studios’ preschool heroes go global with fresh content deals

Singapore-based animation house inks new sales across MENA, Brazil and Europe.

Omens Studios

MUMBAI: Omens Studios is on a wild roll. The Singapore-headquartered animation outfit has locked in a raft of international deals for its preschool powerhouses Leo the Wildlife Ranger, Counting with Paula, and Paula & Pals, bringing the adventures of the trio to more screens — and hearts — worldwide.

beIN Media Group has snapped up media rights for Leo the Wildlife Ranger season 3 (80 x 7’), Paula & Pals season 2 (65 x 7’), and Counting with Paula seasons 5 to 7 (a total of 100 x 11’) across the Middle East and North Africa. Meanwhile, AMC Networks will beam seasons 2 and 3 of Leo to European audiences via its preschool channel Jim Jam, and Brazil’s Globo has pounced on season 3 while renewing seasons 1 and 2.

That’s no exaggeration. Leo the Wildlife Ranger has racked up billions of views on YouTube, hundreds of thousands of mobile game downloads, and even made the leap to the metaverse with a new Roblox simulator experience.

Omens Studios CEO Chi Sim Tang said, “We’re delighted to welcome our new premium broadcast partners on board, and excited that Leo the Wildlife Ranger, Counting with Paula and Paula & Pals are all finding and connecting with new global audiences, over broadcast and in a range of different ways.”

Commissioned by Mediacorp, Leo the Wildlife Ranger now airs in over 50 territories and has scored top honours including Best Children’s Programme at the 2024 Asian Television Awards and a Silver Telly Award. The show blends zoology, teamwork and environmental awareness into bite-sized edutainment for the 3–7 age group.

Newer spin-off Paula & Pals (68 x 7’) — also from the Mediacorp stable — takes a gentler turn, focusing on mental wellbeing and emotional development for the 3–6 set. Meanwhile, the long-running Counting with Paula has notched up seven seasons (384 x 11’) and continues to make maths marvellous for the youngest learners.

With strong storytelling, screen appeal and a finger on the pulse of kids’ content trends, Omens Studios is proving that preschool programming doesn’t just educate — it travels, too.