AFAA plans new initiatives in the region

Mumbai: The Asian Federation of Advertising Associations (AFAA) held their first executive committee meeting at Kuala Lumpur on 22nd May 2012.

Newly elected Chairman of AFAA Pradeep Guha said ?there was a sense of purpose and urgency at the meeting?.

Following its new mandate the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.

The first one is a skills re-orientation initiative that would be held in September in Kuala Lumpur where young professionals would be exposed to a program that has been carefully crafted keeping in mind the needs of our profession. The Advertising Council of India (ACI) which represents India on the AFAA International Council would be setting in motion a process to send three young professionals representing advertising, media and marketing respectively to attend
this program.

There would be a master class conducted by senior professionals with 30 students from countries all over Asia. This would provide a unique cross-cultural flavor to the program which would benefit the participants enormously.