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MUMBAI: The latest TAM Ratings(TVRs)for Week 9(24 Feb to 2 March 2013) shows that Amrita TV is ranked 3rd among Malayalam channels across key Target Groups (CS 4+).
In the recent past, Amrita TV had revamped its Prime Time Programing based on market feedback, and launched new Shows which has resulted in a surge in viewership.
A Week-on-Week comparison of TVRs (W-9 vs W-8),throws up some remarkable rating trends:
The new edition of "Super Dancer Junior", a dance talent hunt for children(Mon-Thu 7-8 pm),has shown a three-fold increase.
The youth-centric serial "Just Fun-Chumma"(Mon-Thu 8-8.30 pm),where the entire star cast is in their twenties, reveals a five-fold increase in ratings.
Amrita TV?s pioneering Reality Show to discover the Complete Woman,??Vanita Ratnam??(Mon-Thu 8.30- 9.30 pm), has upped its ratings by more than two times.
Likewise, ratings of the real-life social justice show, "Kathayalla Ithu Jeevitham"(Mon-Thu 9.30-10 pm), has jumped by two & half times.
The newly mounted music talent hunt for kids,"Super Star Junior"(Sat & Sun 8-9 pm), shows a near three-fold hike in ratings.
As a General Entertainment-cum-News Broadcaster, Amrita TV has been offering an optimal blend of fiction,non-fiction and news content to its viewers worldwide. This is also reflected in audience response to the channel?s News bulletins.
Amrita TV?s news bulletin,??Top 10 at Ten?? which is aired daily at 10 pm, has been ranked as Kerala Television?s No.1 news bulletin for months together in this time slot (Daily 10-11 pm).
Similarly,the two-minute News Module "Spot News", is a big draw as it broadcasts instant and non-repetitive News,every 30 minutes round the clock, as news unfolds from across the world. "Spot News" has shown a spurt of 150% in ratings.
Another pathbreaking initiative of Amrita TV, not replicated by other channels, is producing Reality Shows in the gulf for the huge Malayali population in Middle East . Amrita TV is the only Indian channel to have completely mounted and shot three gulf-based Reality Shows running into 275 Episodes . The entire works which include designing & erection of stage & sets; conducting auditions of aspirants from UAE,Kuwait,Oman,Qatar,Bahrain and Saudi Arabia; shooting all Episodes; and holding the Grand Finales have been executed from Dubai.
The fourth reality show in the gulf series is "Kasavu Thattam", a 100-episode talent hunt on Muslim/Malabar folk songs to be aired from April 2013(Thu-Sat 9.30- 10 pm UAE Time)
Amrita TV,Middle East ,is also airing a weekly cuisine show "Super Chefs" (Fri 10-10.30 pm UAE Time)which transports viewers to the finest premium hotels in the gulf, with a hands-on chat with the world?s best Chefs, who showcase international cuisines and recipes in their hotel?s dazzling environs.
It is normally presumed that in Television and Cinema, "Awards" and "Audiences" are mutually exclusive. However with 58 State Awards in just 7 years,the highest bagged by any Indian TV channel, Amrita TV has shown that Ratings and Recognitions can co-exist, by taking the road less travelled.
