Animal Planet US' new show focusses on dog rescue

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on May 15, 2010

MUMBAI: Time is running out for millions of animals across the US. In many southern states where spay-and-neuter laws aren‘t readily enforced and tough economic times are forcing many people to choose between caring for themselves or their pets, the number of stray and abandoned dogs is soaring. Shelters plagued by overcrowding and a lack of resources are unable to provide these animals with one critical thing: time.

So the race against the clock begins. Thanks to some incredible people who have dedicated themselves to beating that ticking clock, thousands of dogs every year are rescued and transported to the North, and most don‘t even know that it‘s happening.

On 19 June 2010 US broadcaster Animal Planet will change that as it shines the spotlight on two very special people on a mission and a network of volunteers as they fight to give dogs a second chance at life in Last Chance Highway.

This series follows Shelly Bookwalter and Kyle Peterson as they forge an alliance to give unwanted dogs across the South one last chance at survival. With the support of her family and friends, Shelly devotes her time and money to saving stray and unclaimed shelter dogs from a tragic fate.

She spends hours finding and placing them with foster families, posting the available pets on Petfinder.com and interviewing potential owners; she successfully places close to 650 rescued dogs with loving families every year. Kyle works with Shelly and her volunteers to pick up adopted dogs to transport them to their new homes in the Northeast.

Animal Planet GM, president Marjorie Kaplan says, "Last Chance Highway tells the story of passionate and determined individuals who come together on a mission to save and better the lives of abandoned and stray dogs. It‘s a privilege to further their work and help save these animals.

"People looking to adopt a pet are often hooked after just seeing a photo. Being there to witness that first face-to-face meeting and to see the impact that humans and dogs have on each other‘s lives is incredibly powerful and something I think will inspire and entertain our viewers."

Al Roker Productions executive producer Al Roker says, "Last Chance Highway is an incredible example of individuals and families from communities all over the country and all walks of life helping our four-legged best friends beat the odds. Animal Planet deserves our thanks for showing pet adoption at its best."

Without the help of Kyle Peterson and his team, including one of his assistants country music singer Lucas Hoge, Shelly‘s dream of seeing rescued dogs adopted in the North would not be possible. Kyle is the owner of P.E.T.S. Transport Service, which transports dogs from the South to areas all over the Northeast, from Pennsylvania to Maine. Spending four to five nights a week on the road, Kyle packs his trailer rig full of barking dogs, anxious to meet their new families.

This heroic journey is repeated almost 52 weeks a year; it‘s an exhausting ritual but one which finds homes for more than 100-150 dogs each week. Kyle‘s company has transported nearly 30,000 dogs to their new homes since he started in 2004. The relationship between Kyle and Shelly shows the power these dogs have in bringing people together to work for a common cause.

With Shelly‘s help and through Animal Planet‘s partnership with Petfinder.com, viewers will have the opportunity to adopt rescued dogs from around the US as well as some dogs rescued by Shelly herself at AnimalPlanet.com. The web site will feature dog biographies and a "where are they now" section, which will spotlight rescued dogs with their new owners after they travel on the show.