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MUMBAI: Madison Communication Group‘s rural division, Anugrah Madison Advertising has launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.
This initiative has been taken to commemorate the 25th anniversary celebration.
Anugrah Madison Advertising chairman RV Rajan said, "With the growing importance of rural markets there is a growing demand for skilled / trained human resources willing to work in the rural areas. Many management institutes across the country have started offering rural marketing as an elective course to the students. But there is a dearth of good faculty who have hands-on experience to provide practical knowledge for teaching the subject. AMRA hopes to fill this gap".
Madison World business development and diversification manager, Lara Balsara hoped that one day AMRA will become an important institution, imparting Rural Marketing knowledge service to any one interested in knowing more about rural marketing or wanting to take up rural marketing as a career!
The faculty from AMRA will be the top management of Anugrah Madison and a few others with years experience in dealing with rural marketing initiatives. AMRA will conduct the classes at the premises of the Management Institutes over week ends or according to the convenience of the Institute. It will be responsible for course content, faculty and evaluation of students based on assignments to be given to them.
Initially AMRA will offer certificate courses of one / two / three credits. If the management institutes are interested in giving an idea of the basics of rural marketing to all their students, it can also conduct a one day / two day seminar on rural marketing at the Management Institute‘s premises.
