01
MUMBAI: Argosy, a leading UK-based international supplier of HD broadcast cables and studio infrastructure products, today announced that together with its joint venture partner company, Argosy Cable Asia Sdn Bhd, it has rebranded it business in Malaysia to Argosy Broadcast Asia Sdn Bhd (ABA), to present a more representative name for the company?s expanded product portfolio. Based in Kuala Lumpur, ABA will continue to serve broadcasters, media owners, systems integrators and installation contractors across South East Asia. ABA will showcase products from its wide ranging broadcast infrastructure portfolio at next months Broadcast Asia 2010 in Singapore (15-18 June) on stand no. 7N4-03.
?We have been successfully trading as Argosy Cable Asia for the last eight years, but were keen for our company name to truly illustrate the broad range of products we offer and customers that we now serve in the region,? said Steve Wingrove, director, Argosy Broadcast Asia. ?The new company name Argosy Broadcast Asia is perfectly representative of this expansion and allows us to consolidate our brand ? beyond just the supply and distribution of cables ? and strengthen our operations across the region to more effectively serve customers in these key markets.?
ABA?s portfolio will comprise of an array of high-definition (HD) and fibre optic products including a broad range HD video cables, connectors, high density HD video patch panels, MDUs, routers, audio jack fields, KVM switches, racks, cable drums and Sonarae, its audio monitoring system as well as a variety of video accessories. Argosy is internationally renowned for distributing well-established broadcast infrastructure brands including those from ADC, Belden, Draka, ISIS, Neutrik and most recently, Miranda ? as well as its own Argosy-branded products.
?In recent years our infrastructure product range has expanded to allow us to offer a truly ?one-stop-shop? to customers wishing to fit out their HD production facilities,? said Mike Purnell, director at Argosy. ?Customers will continue to receive the first rate local service and support they have come to expect from Argosy ? and with products stocked locally in Malaysia, we will ensure faster and easier delivery response times to other countries across the region.?
