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MUMBAI: Persistently known for its dominance of the youth space by generating content which is innovatory and cutting edge, UTV Bindass launched the 2nd season of the most talked about and sensational reality show Emotional Atyachaar on 7th August.
With much more drama and emotions the show took the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television.
The starting of season 2 left all competition channels far behind as the show itself garnered 1.5 GRP.
The immense popularity of the show last season took Emotional Atyachaar topping charts with high number of GRPs indicating a sheer dominance in the youth space. The Atyachaar effect got Bindass? webpage a whopping 50 million plus views nationally.
