BBC World News examines Ideas That Changed The World

Starts 3rd October

Vanita Keswani

Madison Media Sigma

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Joy Personal Care

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Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

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Sports Prensented

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Anisha Iyer

OMD India

Submitted by ITV Production on Oct 27, 2010

MUMBAI: BBC World News will broadcast, a new six part series starting 30th October 2010, examining some of the big ideas which have transformed the world we live in.

Ideas That Changed The World, narrated by BBC Click?s Spencer Kelly and sponsored by Standard Chartered Bank, features a series of experts and specialists, including chef David Chang, astronomer Seth Shostak, former white house doctor Connie Mariano, author Oliver Sacks and former UK Chancellor Alistair Darling, all giving their perspective on a particular aspect of six key areas - architecture, flight, food, communications, medicine and economy. The experts will examine not only how the topics covered have changed our world but will look ahead and give their predictions on how they see their areas of interest developing in the future.

Paul Gibbs, BBC World News Head of Programming, says: ?There are so many things in our civilisation we take for granted. Ideas That Changed The World looks at the impact some great ideas have had on our lives. Our experts and specialists will also share their visions for the future and tell us what developments they think will have the most significant impact for the years ahead.?

Architecture
In the programme on architecture world acclaimed architect Zaha Hadid looks at concrete, one of the most revolutionary materials ever introduced in the history of architecture; James Law founder of Cypertecture International examines the role of the arch; international architect Mitsuo Nakamura looks at climate control from the Romans through to today?s green or sustainable architecture; and Canadian architect Gordon Gill examines the importance of the elevator as a lynchpin to building tall structures.

Food
The food programme sees Keith Goulding an expert in the use of nitrogen explain why he thinks understanding the role nitrogen fertiliser is perhaps the most important development in the history of soil fertility; Director of the International Rice Research Institute Robert Zeigler discusses the revolutionary impact of ?cross breeding? plants; Assyriologist and Professor at Yale University Alice Slotsky examines the development of the recipe; and world famous chef David Chang takes a look at the importance of different types of food preservation.