Bharti Airtel unveils ?The Airtel Advantage? Offers 50 paisa per minute on both STD and local calls

MUMBAI: Bharti Airtel, Asia?s leading integrated telecom service provider, today launched the ?Airtel Advantage? initiative. Airtel has the single largest telecom customer base in the country with over 110 million people. This initiative is aimed at offering the added advantage to this significantly vast Airtel community to be in touch with each other at a remarkably affordable rate of 50 paisa per minute ? be it a national long distance call (STD) or a local call.

?The Airtel customer community of over 110 million enjoys the special and exclusive benefits of being on the largest Network of over 100,000 towers and availability across 1.5 million outlets making it the most compelling service to be on.? Said, Mr. Atul Bindal, President, Mobile Services, Bharti Airtel Ltd. ?Airtel Advantage is a further step to reward all our valued customers. We launch the Airtel Advantage of 50 p calling benefit to all our customers across the country.?

Airtel also has the largest telecom network and distribution in India covering 4.25 lakhs towns and villages. With more than 100,000 BTS sites and over 1.5 mn retail and distribution outlets, the brand reaches out to nearly every corner of the country. This remarkable leadership position has been driven by Airtel?s strategic focus to provide world class services to every mobile customer in India.

The Indian market currently has over 400 million mobile subscribers out of which nearly every fourth customer is on the Airtel networks. Our consumer usage analysis indicates that over 95% of Airtel mobile customers make a local call or STD call to another Airtel mobile number. Also with increased urbanisation and migration from distant parts of the country to the cities, long distance calling has been on the rise across the country. Therefore, the ?Airtel Advantage? Plan will serve as a tremendous value proposition to the large Airtel community of over 110 million customers.

To enrol in the Airtel Advantage offer, an Airtel customer needs to visit any Airtel retail outlet and buy the Airtel Advantage Plan.