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MUMBAI: BIG 92.7 FM, India‘s No. 1 Radio Station in furthering it brand-line of Suno Sunao, Life Banao, observes World Kindness Week, with its unique property called The BIG Dilwale from November 9th - 15th. BIG 92.7 FM will celebrate the week as BIG Dilwale across its network. It has been the Radio Stations endeavor to ensure differentiation whether through its innovative music positioning or through taking up causes which truly impact listeners lives positively. BIG Dilwale will be a 1st of its kind campaign that will awaken & shape public opinion on a gamut of social causes ranging from observing respect towards the elderly to showing compassion for animals.
For the next seven days of the week, BIG 92.7 FM listeners will awaken daily to a new initiative which would involve their active participation, and what better way to start a cause than to show kindness to oneself. The campaign kicks off with the peg spirituality & well-being and will involve holding therapeutic sessions of yoga for listeners. The listeners can also win gratifications in terms of vouchers of spas & health clubs. The initiative will be city-focused and all the participating centers will have daily cause in-tune to their city issues. Supporting the initiative will be a host of NGO‘s, celebrities and most importantly the citizens. Each day will see the RJs‘ of the respective stations owning an act of kindness for the day ranging from kindness to senior citizens, the environment, animals and so on. Jocks will also be visiting key city locations connected with cause & involve public participation to help make a change.
The week long campaign is an innovative initiative from the media company in terms of connecting with its target audience and striving to positively influence their lives. The scale, span & involvement from all sections of the society will surely go a long way in strengthening the relationship that that BIG 92.7 FM enjoys with its listeners as well as influencing public awakening.
Speaking on the occasion, Mr. Nirupam, Sr. Vice President - Programming, BIG 92.7 FM said, "BIG Dilwale is our effort to give back to the society the love we have received. Over the years since our launch BIG 92.7 FM has come to share an intimate relation with all our listeners through our path breaking content. The idea behind BIG Dilwale emits from our core philosophy of creating a positive influence in our listener‘s lives. I am sure the campaign will be a pioneering beginning in how companies strive to build relationships with their customers."
