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Mumbai, June 5th 2013: Bombay Talkies, a film co-produced by Viacom18 Motion Pictures, is available to rent and purchase on the iTunes Store? in India. This digital film release marks the first time IndiaCast Media Distribution Pvt Ltd, a joint venture between TV18 and Viacom18, has offered movie fans the option to download and watch Bombay Talkies in high definition just weeks after its theatrical release on the lines of the best practices of Hollywood, of choosing an early window on digital as a concurrent strategy to theatrical
Rudrarup Datta, Head of Marketing and Operations, Viacom18 Motion Pictures said, "Bombay Talkies has been the toast of audiences and critics alike. Along with an official selection in the gala screening at the Cannes film festival this year, which stamped its mark on the success of the film, we?re delighted to offer the film on iTunes so soon after its theatrical release.?
Suri Gopalan, MD of Vista India said: "This is bringing India one step closer to the digital strategy that Hollywood Studios adopt to monetize their content".
Commenting on the first of its kind model, Saurabh Doshi, Head - New Media, IndiaCast said, "With the premiere of Bombay Talkies on the iTunes Store? in India, we have set a new precedent for the digital distribution industry. To ensure a robust and working revenue model, the shift was essential as consumers are now moving to their digital screens for entertainment that provides them easy access to entertainment at their convenience."
The movie, ?Bombay Talkies? continues to grow in popularity after witnessing a barrage of positive feedback from audiences and critics alike. ?Bombay Talkies? was released on May 3rd and is a feature that celebrates the 100th year of Indian Cinema, directed by four of India?s most noteworthy and contemporary directors ? Karan Johar, Zoya Akhtar, Dibakar Banerjee and Anurag Kashyap.
The movie is available for download at the price of Rs. 490 for HD Buy, Rs. 290 for SD Buy, Rs. 150 for HD Rent and Rs. 120 for SD Rent at the link https://itunes.apple.com/in/movie/bombay-talkies/id651557983
