MUMBAI: Jagjit Singh Kohli is joining Siticable as CEO. He will be inducted on the board of ETC Networks, which Zee Telefilms had acquired in 2002, of which he was CEO. In this capacity, he will continue to look after the interests of the ETC group channels.

Kohli will operate out of Mumbai. "Kohli is taken in as Siticable CEO because of his background, relationship with the cable operators and knowledge of the industry," a source said.

One of the thrust areas of Siticable, the wholly owned subsidiary of Zee Telefilms, will be to roll out triple play.

In the wake of this development, Kohli will cease to be a director in Win Cable which he had floated along with Yogesh Radhakrishan and Yogesh Shah and later sold to Hathway Cable and Datacom. "He can't be involved in two multi system operators (MSOs) who are rivals," the source said.

Kohli was also instrumental in establishing the Hinduja-owned Incablenet as one of the leading MSOs in the country. After differences cropped up, he, along with Radhakrishnan and Shah, left to launch ETC Networks and Win Cable.

The trio still run Broadband Pacenet India which offers broadband services and is developing a set-top box for triple play.