MUMBAI: Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

Laqshya Group has erected India’s largest ever ad billboard for Jeep Compass on the Mumbai-Pune Expressway.

Billboards and transi-advertising in the outdoor market are all set to rise this year, with 15 per cent growth year on year.

Laqshya Media Group CEO Atul Shrivastava said, “Laqshya Media Group has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary.”

“This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day,” he added.

FCA India Automobiles assistant VP marketing and PR Rahul Pansare added, “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.”

The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kg of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall.