KOLKATA: In a bid to expand its reach, SitiCable Network plans to launch seven to eight server-based TV channels in the eastern region. Of which, a devotional 24-hour Hindi channel is likely to premiere in the next 20-25 days, with plans afoot for a massive marketing campaign in Kolkata.

While the name of the newbie hasn’t been revealed, we’ve learnt it will include the word ‘Bhakti’.

Speaking to indiantelevision.com, SitiCable Kolkata director Suresh Sethia reveals: “We would be launching a 24-hour Hindi bhakti channel in the next 20-25 days. We aim at other channels as per local requirements.”

The MSO plans to launch its other server-based channels in locations including Patna and Guwahati.

Among the other channels, Sethia said SitiCable was looking at events - one for round the clock telecast of happenings across the city. “It can be any occurrence. Whether it is a function at Netaji Indoor Stadium or any accident or event organised by any company, the channel will cover it,” he said.
Without divulging the amount of investment, Sethia said the MSO had been spending for the past couple of years for exclusive content and would reap the benefits by airing the same.

“We are also acquiring content now. We are working with our partners as well,” he added.

A few months ago, SitiCable had also started the first Bengali devotional channel called Srijan TV: Spiritual and Cultural TV Channel. The Hindi devotional channel is possibly another effort in the same direction.

However, city-based media planners lauded the initiative saying the Hindi bhakti channel would do well in Kolkata as many non-Bengali devotees would be benefitted from it and going forward, it would also cater to a niche clientele in terms of both content and advertisements.