MUMBAI: Hathway and GTPL have entered into a mutual alliance to jointly negotiate contracts related to content and carriage with all broadcasters going forward.

This would include all-India subscription agreements as well as carriage-cum-placement agreements for Digital Addressable Systems (DAS) notified and Non-DAS markets. Additionally, all commercials mutually agreed by both entities with the broadcaster will be applicable to all its subsidiaries and associate entities.

Hathway video business president T.S. Panesar said, “Our mutual understanding with GTPL will bring in better synergies with a more focused, proactive approach in order to build clarity within the value chain, avoid duplication of time and effort, thus, paving the way for systematic functioning.”

GTPL managing director Anirudh Singh Jadeja added, “We are happy to align collectively to negotiate all further deals as it will ensure that resources are best utilised and optimum output is achieved.”