MUMBAI: Shah Rukh Khan will soon be seen as the face of Mukesh Ambani’s telecom services brand Reliance Jio, which is slated for a soft launch next week.

Khan, who earlier endorsed rival telecom brand Airtel, will be present at Reliance Jio’s soft launch on 27 December, which is also the eve of Dhirubhai Ambani’s birth anniversary.

As was reported earlier by Indiantelevision.com, Reliance Jio will be handing out two lakhs cards to hand-picked ‘privileged’ people as a part of the soft launch. The commercial roll-out of the telecom service is expected by March 2016.

On 27 December, Khan will be unveiling the Reliance Jio brand along with the company’s employees. AR Rahman will also be a part of the launch.