MUMBAI: The Los Angeles-based producer and distributor of entertainment news and lifestyle-related programming E! Networks is aggressively pursuing its South East Asia expansion plans. The channel has inked a deal to launch its 24-hour entertainment channel in Singapore and has expanded its reach in Indonesia.

The channel will be added to StarHub CableVision's new digital platform in Singapore. Meanwhile, E! Networks has signed DTH carriage deals with Indovision and Kabelvision in Indonesia.

StarHub senior VP of cable TV services Sandie Lee is quoted in media reports as saying, "Having one of the most avid movie going audiences in the world, we strongly believe that E! will satisfy the local viewers who are very keen to keep in touch with the very latest in Hollywood and in the scene of entertainment."

"E! continues to be the preeminent source for celebrity and lifestyle-themed programming, a genre that travels well especially in the Asian market, and complements viewers' fascination with movies and celebrities," said Kevin MacLellan, the senior VP of international at E! Networks.