MUMBAI: Turner International India has announced the launch of HBO Defined and HBO Hits on two of the country's leading digital cable platforms, Hathway and GTPL. With this HBO's two premium advertising-free movie channels will be available to digital cable subscribers for the first time.

The channels are available for a free preview in the initial phase of the launch. Turner International, the distributor for HBO Defined and HBO Hits will soon have the channels available on other digital cable platforms as well.

"With the successful on-going digitisation of the Indian television industry, Turner is committed to continue bringing compelling content inside homes of consumers in India and on any device they own. HBO Defined and HBO Hits signify a new era of television viewing for the Indian consumer. We have received a very enthusiastic response from all platforms and are happy to have, Hathway and GTPL, two of the leading cable platforms partner with us," said Turner International India MD Siddharth Jain.

"The launch of HBO Hits and HBO Defined on our digital platforms is a reinforcement of our belief in the power of compelling content which can drive customer value and realisations. Hathway and GTPL have a foot-print of more than seven million addressable customers. We are delighted to partner with Turner in our on-going endeavour of delivering premium services to our discerning customers" said Hathway Cable and Datacom CEO & MD Jagdish Kumar.