MUMBAI: Fremantle International Distribution (FID), the distribution arm of global production outfit FremantleMedia, has announced that the hit US reality series Project Runway, has been sold in 21 territories worldwide.

The Asian channels that picked it up include Discovery Asia, Austalian channel Lifestyle, TVB in Hong Kong and Jak TV in Indonesia.

For the uninitiated the Emmy-nominated Project Runway gives talented and hungry fashion designers the opportunity of a lifetime - a chance to have their designs shown in front of the global fashion community in New York and displayed in the pages of Elle magazine.

To earn this honour they have to compete against each other in a series of challenges that will determine who has what it takes to be the next "It" designer. Through each challenge, a designer is eliminated, ultimately leaving one to claim their rightful place in fashion's spotlight.