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MUMBAI : Aegis Media?s experiential marketing agency Carat Fresh Integrated recently executed a thematic fashion show for John Miller, India?s leading Men?s wear brand from Indus-League Clothing Ltd. a future group company. The event called as ?The John Miller Trouser Collezione? saw stylish models showcase the new-age corporate look by John Miller at SoBo Central Mall, Mumbai.
John Miller, a revolutionary men?s wear brand is all set to redefine the young corporate fashion icon. The smart corporate look is now defined as a classy mix between conformity and distinctiveness. Substantiating this phenomena, John Miller introduced a range of specialty trousers including auto-adjust, glitz, diet and super crease trousers. Young and stylish city models walked the ramp all geared in the chic John Miller Collection as the crowd looked on.
Commenting on the aptness of the fashion show to launch the new collection, Shibani Mishra, CMO-Indus League Clothing Ltd. says, " John Miller has revolutionized the traditional corporate look for men through its latest trouser collection. Fashion show as a format goes a long way to communicate our brand?s revolutionary outlook, not to forget other communication benefits including huge amount of buzz and content opportunities both online as well as offline."
Commenting on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated says "Fashion Show as a format creates an aspiration amongst the audience to own a part of the new collection. Besides, mall as a touch-point gives high visibility to the brand and has a huge WOM multiplier effect."
The 2-day event held at SoBo Central mall in the south of the city witnessed young and the class apart; gather in huge numbers to witness a fashion show which showcased a new revolution in the male corporate wear. The new range includes, ?Auto Adjust? - trousers designed with an extendable waist band for added comfort, ?Glitz? - trousers with unmistakable sheen making them an ideal choice for special occasions, ?Diet Trousers? -finely cut designs which gives an accentuated slimmer appearance, ?Super Crease Trousers?? - which have an effortless super crease which lasts all day long. Famous model ?Eijaz Khan? was the show-stopper at the event. Apart from the model walk, the event engaged the audiences by inviting them to take the ramp and showcase their personal style.
About Carat Fresh Integrated: Carat Fresh Integrated is an experiential marketing agency of Aegis Media India group. Other group companies include Carat, Posterscope (OOH), Brandscope, Hyperspace (retail), PSI (airports), Doosra (creative), Vizeum, Isobar and iProspect.
