Catch the king of Bollywood on Sahara India Sports Awards 2010 on 4th December at 10 pm only on Star Plus

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Submitted by ITV Production on Nov 29, 2010

Sahara India Sports Awards 2010 saw some of the biggest sports and Bollywood stars gracing the event. With SRK hosting this biggest sports extravaganza, the entire event was like the biggest entertainment masala until one of the sports star from yesteryear came on the stage to receive the award and revealed the plight of sports stars in India. Speaking of himself, he revealed how he was once a sport star who brought accolades to the nation but today he cannot afford to even repair his roofs and make a decent living for his families.

The entire mood of the evening changed; the awards seemed a farce; the auditorium fell into a mourning silence. This is when Saharshri Subroto Roy rose up to the occasion and announced a monitory support of Rs 25 Lakhs for Indian sportspersons in financial strife bringing back smiles and hope to all the sports stars attending . The moment was eased as the audience burst into cheers and congratulated Subroto Roy after the event for grand gesture.

All this and more! Sahara India Sports Awards 2010 will bring some of the most magical moments between sports stars and Bollywood. SISA felicitates the sports talent across the country and entertains as it brings the amalgamation of sports and Bollywood on television.

Watch Virendra Sehwag, MS Dhoni, Sachin Tendulkar, Yuvraaj Singh, Sunil Gavaskar, Jwala Gutta, Sania, Shoaib, Sreesanth, Vijendra Singh, Suresh Raina, Sonaksshi Sinha, kareena kapoor, Prachi Desai, Jaqueline Fernandes and many more at the most entertaining night for Bollywood and sports aficionados on Television.

Catch the king of Bollywood on Sahara India Sports Awards 2010 on 4th December at 10pm only on Star Plus.