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MUMBAI: Bachchan Junior fans now have a reason to celebrate as UTV Movies presents ?Jeeyo Abhishek?, a special film festival showcasing hand picked films of the Bollywood heartthrob. Viewers can now enjoy an array of Abhishek Bachchan?s films from 18th April to 22nd April at 8pm every evening only on UTV Movies. This pulsating festival showcases his popular films including Bluffmaster, Delhi 6, Sarkar Raj, Refugee and Raavan.
?Jeeyo Abhishek? reiterates the brand proposition of UTV Movies which urges viewers to live life Bollywood style. In the past the channel has showcased dedicated festivals on celebrated stars like Aamir Khan, Salman Khan, Akshay Kumar, Ajay Devgn and add another feather to their cap with Abhishek Bachchan.
Speaking on the initiative, Kunal Mukherjee, Marketing Head, UTV Movies, comments, ?With Jeeyo Abhishek, UTV Movies is giving its viewers an opportunity to enjoy the best of Abhishek Bachchan?s movies. The channel aims at taking forward its core proposition of Jeeyo Bollywood to its viewers by dedicated film festivals. The movies are selected owing to their popularity and are sure to be well received by ardent fans of Abhishek.?
