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MUMBAI: Chirag Shah has joined the mobile ad network of Smile Vun Group (SVG), Seventynine as a co-founder. He, along with existing co-founder Deven Dharamdasani would be setting and scaling up Seventynine?s mobile business.
Seventynine is the mobile ad network of SVG Group, a joint venture between Manish Vij?s Vun Network and Harish Bahl?s Smile Group. SVG?s other ventures in the digital media space include Tyroo.
Shah joins in from Zapak Digital Entertainment where he was working as the chief revenue officer.
SVG founder Manish Vij said, "Seventynine currently stands at an interesting juncture and is growing at a phenomenal rate. Chirag?s extensive experience in the digital space would help us further streamline and expand the business."
Shah said, "Association with Seventynine is a great platform for me professionally as well as personally. Mobile advertising is reforming the digital marketing space; it is a lot more targeted and strategic.
Industry data shows that India is leading the mobile ad impression market in APAC in terms of users as well as ad spends. Association with Seventynine is the ideal opportunity to drive trends in the mobile ad space along with fulfilling my entrepreneurial aspirations."
Shah comes in with over 12 years of experience. He has worked with companies such as HT Media, where he headed sales for Hindustantimes.com and NRIworld.com, an online media company, as the head of sales and marketing.
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