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New Delhi, May 18, 2011: With the outcome of the elections verdict, CNN-IBN has yet again proved that Elections Equals CNN-IBN. It?s a clean sweep for CNN-IBN having emerged as the No.1 English News Channel across India & across Audience Groups both during the Counting Day and the Elections Verdict Week.
In the All India market, CNN-IBN leads with a Market Share of 41%, followed by NDTV 24x7 & Times Now with 25% each followed by Headlines Today with 4% and News X with a Market Share of 2%. (Source: TAM, CS 15+, All India, 13th May, 0600-2400 hrs). CNN-IBN also leads across CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS AB 25+ Yrs in the All India Market.
CNN-IBN with its team of most formidable election experts and largest network of correspondents is also India?s most watched English News Channel during the Elections Verdict Week. CNN-IBN in the All India Market leads with a Market Share of 37%, followed by Times Now with 26%, NDTV 24x7 with 24%, HT with 11% and News X with a Market Share of 3%. (Source TAM, CS 15+, All India, Wk 20, 0600-2400 hrs). The channel also leads across TGs that include CS 4+ Yrs, CS Male 15+ Yrs, CS A 15+ Yrs, CS A Male 15+ Yrs, CS AB 15+ Yrs, CS AB Male 15+ Yrs, CS 25+ Yrs, CS Male 25+ Yrs, CS A 25+ Yrs, CS A Male 25+ Yrs, CS AB 25+ Yrs, CS AB Male 25+ Yrs.
CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on both the Counting day and during the Elections Verdict Week (Refer to Annexure-1).
With its credible, responsible and accountable reporting, the channel has consistently set standards in English news journalism and the viewership figures further reiterate the fact that CNN-IBN is the most preferred channel for all when it comes to coverage of elections.
CNN-IBN with its exhaustive 3600 coverage also emerges as the genre leader in English News all through the election season covering all 9 Polling Days across All India. (Source TAM, Avg. Market Share %, CS 15+, All India, Period: 04th Apr, 11th Apr, 13th Apr, 18th Apr, 23rd Apr, 27th Apr, 3rd May, 7th May & 10th May, 0600-2400). CNN-IBN also leads in 1Mn+ Markets (including metros) & in 6 Metros across Audience Groups on all 9 polling days (Refer to Annexure-2).
Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, ?CNN-IBN?s clean sweep of the 5-state elections only goes to show that we are the nation?s preferred choice during elections. CNN-IBN has been a leader in setting standards in credible journalism and comprehensive coverage on the issues that matter to the nation.?
Dilip Venkatraman, Chief Executive Officer, CNN-IBN said, ?We are extremely proud of the fact that viewers choose CNN-IBN as their preferred English News channel during the 5-state elections. Our leadership across all polling days, counting day and in the elections verdict week reflect the viewer?s confidence in the credible and unbiased content of CNN-IBN.?
