Comedy Central India leads Indian charge at Promax BDA Global Excellence Awards in LA!

National, June 21, 2013: Comedy Central India took home 13 awards at the prestigious PromaxBDA World Awards 2013 that were held last evening at Los Angeles. The channel swept the board with a final tally of 7 Gold, 1 Bronze and 5 Silverawards in categories such as General Channel Image Spot, Comedy Program Spot, Entertainment Program Campaign, Funniest Promo, Copywritingamongst many others.Comedy Central Indiawasthe only channel in India to receive 17nominationsat the most prominent and noted award function in the broadcast media industry in the world.

In the last year, the channelhas received many accolades by sweeping 8 awards atPromax Singapore 2012 and 8 awards at Promax India 2013. These awards haveeminent members of the industry as part of the jury panel and getting applaud by them is a matter of great pride and honour for a channel that has just borne the seeds of laughing it off for its audience.

Commenting on the success, Ferzad Palia, Sr. Vice President and General Manager - English Entertainment, Viacom18 Pvt. Ltd, said, "Creativity is at the core of everything we do. The recognition by the creative committee is motivating and reflects our efforts of remaining true to our commitment. We hope to keep up with the quality of entertainment by bringing in innovative & humorous content that makes people laugh. We wish to thank everyone for their continued love and support!"

The PromaxBDA Awards aims to recognize the passion engaged in the marketing of television and video content on all platforms - on-air promotion, branding, advertising, amongst many other creative fields. These awards stand for excellence in media marketing and speak to every part of the business from promotion and design to branding and interactive.