Comedy Central ties-up with Cocoberry to promote its new show 'Threesome'

MUMBAI, 18 July: Comedy Central, India?s premiere laughter destination has won the hearts of audiences with their wholesome dose of globally acclaimed brand of comedy. With their all new line up of shows like Anger Management, Suits, Go On & Threesome Comedy Central has reinforced its proposition of providing its viewers with only the best in global comedy.

With the launch of the new show ?Threesome? this month, the channel is promoting the show through a partnership with leading frozen yogurt brand Cocoberry. With the purchase of every three Cocoberry cups, consumers get a free voucher that contains not one but three Cocoberry coupons in it. One of these coupons is for a free Cup while two coupons are for 50% discount on the bill value. The limited offer will be available across few select outlets of Cocoberry in Mumbai and Delhi starting July 18 - August 14, 2013

The concept of frozen yogurt has taken the country by storm and it?s evident that the popularity is increasing by the day. The rich creamy taste of Cocoberry is irresistible which leaves you craving for more exactly like the show ?Threesome? - the show and the characters will always leave you wanting to see more! They are fun, likeable and colourful? exactly like the deliciously tasty and irresistible flavours of Cocoberry.

Commenting on this Marketing initiative, Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt. Ltd: says, "At Comedy Central, our only aim is to treat viewers with some of the best comedy shows available across the globe. We believe in innovation, whether it?s content or brand marketing. We thought Cocoberry is a good brand association for our new show Threesome as both have the same objective - to spread smiles. We are happy with this association and hopeful that this will keep the excitement quotient of the show high."

Adding to this Rahul Deans, CEO Cocoberry, said `we are delighted to be associated with Comedy Central, as we see a good fit between their viewers and our customers. Both brands believe in creating world class product and in constant innovation.