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MUMBAI: BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited which recently announced the ?BIG IMA Awards 2010? in partnership with the Indian Music Academy, India?s most authentic platform for the promotion and popularization of all forms of Indian music , now takes forward its awards by opening the floor for entries. ?BIG IMA Awards 2010? is Jury based award with multiple categories to honour various genres of Indian music. Entries for the Awards will be accepted from October 5, 2010 and till November 05, 2010. In its efforts to bring the entire Indian music industry together, ?BIG IMA Awards 2010? is supported by the stalwarts of the Indian music industry and the Patrons of the IMA, viz. Pandit Ravi Shankar, Pandit Hari Prasad Chaurasia, Dr. Balamurli Krishna, Dr. Lalgudi Jayaraman, Pandit Shiv Kumar Sharma, Javed Akhtar, Ustad Zakir Hussain, Ustad Amjad Ali Khan, Pyarelal, Louis Banks, Jagjit Singh and others, The IMA is founded by Pandit Jasraj.
BIG IMA Awards is India?s single most definitive platform which seeks to recognize excellence in composition, lyrics and technical expertise & celebrate popular music /songs, singers and emerging talent, across every genre of India?s rich and diverse Landscape of music. The Awards will be given across 5 categories, with each category having a specialized jury.
These categories cover genres of music like Hndustani, Carnatic, Folk, Ghazal, Qawali, Jazz, and Fusion as well as Film Music.
Apart from the jury based Awards, the popular category of awards will see listener?s across the 45 station network of RBNL?s radio arm, 92.7 BIG FM voting for their favourite lyricist, composers and singers. A unique offering will see not just the singer, but the face that lends visual appeal to the song, namely the actor, will be felicitated in the awards category for Best Visualized Solo Film ? Male and Female
Renowned IMA patrons will consult amongst themselves and felicitate one artist each in the classical and popular category for the ?Hall of Fame Award? as well as felicitate the International Indian Musician of the year.
Backed with its extensive reach and spread across 52 offices in India,
reaching out to over 52,000 villages and over 200 million Indians, Reliance Broadcast Network Ltd. will ensure a holistic approach to the property with the promotion of the awards at a grander scale across its various verticals ranging 92.7 BIG FM for the on air promotions on radio, BIG Street for the Out of Home amplification, BIG Digital for online and digital communication as well as BIG Live for on-ground activities including concerts across the cities of Kolkata, Delhi, Bhopal and Chandigarh
To ensure maximum reach and multiple touch points, to make ?BIG IMA AWARDS 2010? one of the biggest music celebrations in Indian history, RBNL is integrating the property across the Reliance ADA Group companies which range BIG Cinemas ? as Multiplex Partner, Zapak.com ? as Online Partner and R-World ? as Retail Telecom Partner.
Ms. Durga Jasraj, Co-founder, IMA commented on the announcement of the nominations, ?It gives me great sense of joy to announce the opening of the Entries for the ?BIG IMA Awards 2010? that will see musicians, singers, lyricists, composers, and others from all genres of the music industry participating in the biggest recognition of annual excellence in the music industry. This Award will be adjudicated by a world renowned and specialised Jury for each category?
Speaking on this initiative, Mr. Arjun Singgh Baran, Business Head, Intellectual Properties, BIG LIVE, commented ?Given our music lineage through our radio network 92.7 BIG FM, the music awards as an intellectual property were a natural extension for BIG Live. The property is poised to become the largest culmination of music celebration as it recognizes talent across genres of Indian music. The BIG IMA Awards 2010, backed by the multi-media entity of Reliance Broadcast Network Ltd., promises to offer an excellent entertainment offering for audiences while becoming a superior property for brands to associate with.?
