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MUMBAI: BlackBook, India?s only magazine to look at the business of luxury celebrates its first anniversary this month. Over the last 12 months BlackBook has successfully tracked how India is becoming a serious market for major luxury brands around the world, through articles that dissect consumer behaviour patterns, and in- depth interviews with promoters of Indian and international luxury. It has examined every new trend and has brought out exciting stories and news from across the world to the desks of people who matter within the industry.
?Information exchange within this burgeoning important luxury market was clearly missing. There was no glue that brought decision makers, influencers and the growing tribe of professionals interested in the business of luxury under one platform. We launched BlackBook to fill that gap. We have covered a lot of ground over one year and are encouraged with the industries acceptance. We have a number of activities planned for year 2 that should benefit the industry and the players within? Marzban Patel, CEO Publicitas India & Asia
BlackBook celebrates its first anniversary with Cavalli on our cover, who talks about how necessary it is for luxury brands to associate with glamour. The information-packed first issue also takes a bird eye view of the industry, as it stands at a cusp. The game changers section introduces you to people, and projects, that changed the face of luxury in India ? from furniture designer Gunjan Gupta?s bid for international recognition to Bhibhu Mohapatra, who fired the imagination of the Americans with his cutting-edge fashion, Pernia Quereshi?s successful online fashion outing, where she gets the best of Indian designers to showcase, and sell, their stuff, and Vivanta by Taj ? Bekal?s attempt to remap the India travel map with their property in this never-heard-of destination.
